Saudi Tourism Authority becomes first-ever ‘Global Travel Partner’ at WTM London


LONDON: The Saudi Tourism Authority (STA) has announced a major new partnership with RX Global, which will see STA become the first-ever ‘Global Travel Partner’ of the World Travel Market (WTM) tradeshow events. The two-year partnership, scheduled to run from November 2023 to September 2025, will cover the global remit of the WTM brand, including WTM London, WTM Africa, WTM Latin America, and Arabian Travel Market .

The announcement was made on 8th November 2023, at the closing day of World Travel Market London. The agreement to partner was reached on the Saudi stand between the STA and RX Global on the final day of this year’s WTM. The STA led the largest-ever Saudi tourism delegation, with over 75 stakeholders in attendance, a 48% increase from last year.

Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said, “Saudi is the world’s fastest-growing tourism destination, outperforming every expectation and setting the pace globally. This partnership will highlight Saudi’s progress at WTM London and inspire more visits to Saudi through a series of engaging promotional activities at WTM events. Trade shows form a key part of our strategy of engaging with international trade partners” .

The STA stand this year showcased the diverse and dynamic offerings of Arabia, highlighting the scale of progress of the most ambitious transformation in the world. The STA level of attendance and participation truly demonstrates the significance of WTM 2023 in charting the future of the global tourism sector’s growth .